Is it a bolo tie? Or is it a reusable straw? Yes.

We launched Topo Chico Hard Seltzer under the platform Legends Never Stop Refreshing. Then, we did the next logical thing:

We refreshed another Texan classic—the bolo tie—teaming up with fashion brand Neon Cowboys to create the ultimate statement piece.

✏️ Recognized with coverage in Thrillist and Hypebeast.

•••

•••

🧠 Made with Nod McFall & Vanessa Bittante under Michael Kleinman, Bernardo González & Karen Short at Droga5.

📸 Designed by Maddie Bone, manufactured by Neon Cowboys, photographed by Paul McGeiver. directed by me.