Travel posters that show where Asian Americans are really from.
Getting asked where you’re really from in your own hometown is all too common in the AAPI community. So to raise money for the Asian American Federation, we turned ten Asian American stories into travel posters that appear to depict faraway destinations—until a closer look reveals they’re actually vibrant, personal, and surreal illustrations of US cities.
From Olympian Apolo Ohno's Seattle to novelist Kevin Kwan's Houston to hate crime survivor Noel Quintana's NYC, every poster is an American city from an Asian American POV.
✏️ Recognized with a yellow D&AD yellow pencil, a gold One Show pencil & coverage in Comm Arts, It’s Nice That, Creative Review, Muse by Clio, AdWeek, and NBC.
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Rich tapestries filled with personal easter eggs.
Our shoppable microsite featured annotated posters that dove deeper into each story.
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Intimate portraits of belonging.
Interviewees took back “the question” with badass, vulnerable, and touching portraits in their respective neighborhoods.
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A peek behind the curtain.
Working with our talented illustrators was an iterative, collaborative process from start to finish.
