Making good on Edison’s solar prediction, one hundred years later.

Thomas Edison was one of history’s earliest proponents of solar energy, telling Henry Ford, “I put my money on the sun. What a source of power!”

So we brought Edison’s story full circle 100 years later, working with the Edison Foundation to install solar power on the roof of Edison's childhood home.

✏️ Yahoo wrote, “One can't help but think Edison would be proud. We might not have developed solar energy on his timeline, but we are bringing it home to him.”

•••

Inspiring some new t-shirts at the Edison Birthplace Museum.

Installation finished in 2024, two years after we started this project. The museum even sells t-shirts & hoodies that say “Powering the Past with Solar” now.

•••

An epic ode to the evolution of power.

We shared the journey of the light bulb in a film directed by rubberband & filled with licensed archival footage from the Edison Foundation.

•••

🧠 Made with Vanessa, Ben, Ben, Flo & Lucas under Paul Meates and Karen Short at Droga5.

🎥 Launch film directed by Rubberband, shot by Albert Salas, and edited by Nate Katz.