Honoring New York’s heroes in the most New York way during the week of 9/11.

We worked with the FealGood Foundation to replace celebrity photos in the city’s most famous pizzerias with photos of surviving 9/11 first responders.

✏️ Covered by ABC News, New York Nico, CBS (twice), FOX, Patch, amNewYork, Muse by Clio & AdAge.

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Six pizzerias. One cause.

Rival pizzerias Lombardi’s, John’s of Bleecker, Prince Street Pizza, Patsy’s Pizzeria, Juliana’s & Paulie Gee’s Slice Shop all transformed their walls for the week.

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🧠 Made under Tara Lawall and Daniel Lobatón at Rethink NY.

📸 Produced by Emily Green and photographed by Paul McGeiver.

🎬 Edited by Alexey Novikov, scored by Duotone & colored by Company3.